Our motivation to help others is one of the strongest sources of motivation we have, and we often don't even consider it. Think about yourself. Have you ever been more motivated to do something for someone else than for yourself?
We need to break through society's ambient cynicism and take advantage of this. We need to give everyone more opportunity to do good for others.
This is not naive. This is backed by empirical evidence from world-renowned labs and from our daily experience. Cynicism is overrated, and has never been a source for change.
Our motivation to help others is overlooked and underused.
Concrete tools
20 exercises, each explained in short videos. Facilitator manual, participant workbook, and much more.
Community
Meet others working towards the same goal. Learn from them, share your experience, expand your network.
Innovative (really)
This is the only method we know of that uses pro-social motivation to increase individual and societal well-being.
Science-backed
We have distilled decades of research from cognitive psychology behavioural change, and neuroscience into the easy-to-use method.
The Maac Method in Depth
We are currently reimagining how to best deliver the method. Our priority is making the core idea as accessible as possible, so we've created a free introductory workshop alongside our regular training offer. The packages below give a sense of where the method can take you.
Where Maac is Applied

Health & Social Services
Empowerment, self-determination, autonomy... Few professionals doubt the value and importance of these concepts, but many find it difficult translating that understanding into action.
Helping others is empowering, and often under-used with 'vulnerable' populations. Maac offers concrete tools to social workers, psychologists, and other support professionals.

Youth & Education
Discover a new kind of service learning with lesson plans, exercises, and discussion topics that draw out young people's (often overlooked) altruistic motivation. This can be applied within the classroom, after school, or in other youth programs.
We've designed this to give educators time, with ready-to-use worksheets, videos explaining the exercises, and everything you need to get started.

Businesses & Organisations
Maac is unique in allowing all employees to find a personalised project with impact. This has been found to be key for employee engagement and wellbeing.
We offer a suite of easy exercises adapted to the work environment. Maac can be particularly effective for giving corporate social responsibility, volunteering, and social impact programs a boost.
Start Today
1. Watch the free workshop
Get a clear overview of the Maac Method and see how it could work in your context.
2. Try it with the people you work with
The method is designed to be simple enough to start using straight away.
3. Change people's lives
Do what you already do, but with a boost!
They’ve done it!
‘Truly inspirational. I left each session buzzing with enthusiasm. Maac should be delivered as a matter of course in all educational institutions, places of work and social sectors.’
Inspirational
Henny, New Zealand
Frequently Asked Questions
I already have a program I use. Can I combine it with maac?
Absolutely. Your expertise is valuable. Maac can be used on its own, but we have also designed it to integrate easily with other programs. Mix and match away.
Do you have a free option?
We offer a free introductory webinar that gives an overview of the Maac Method, and a short guide (below) if you'd prefer something to read in your own time.
What if I don't find it helpful?
We refund any cent you’ve paid, no questions asked. We want everyone to be as enthusiastic about Maac as we are, and we sincerely prefer to refund you if it’s not the case. This is really risk-free.
I work within an organisation. Will this work for me?
Definitely. In our Maac Pro package, we provide resources to help integrate this into your organisation, including posters for waiting rooms, communication tips, sample emails, and more.
I’m self-employed. Will this work for me?
Yes! About half of the people who train on Maac do so independently. You’ll find lots of resources to get started with the Maac Coach offer, including how to attract clients, an external communication kit, and more.
Could I make a living off this? Or even a career?
Please do! Our Maac Circle offer is designed to help you develop Maac into a fruitful professional activity, with a host of tools, small group sessions, and personalised support to get you started.
Want to try for free?

Receive our free guide
The guide includes a brief introduction and a sample of key exercises. It will give you a good idea of what the method is about, and depending on your experience, it may even be enough to lead your first Maac workshop!