About Maac Lab

Our goal at Maac is simple:

Make it easier to feel good by doing good.

Our reasoning at Maac is simple:

People need to feel they can make a difference.

The world needs people who can make a difference.

The outcome?

Micro projects, implemented on a massive scale, means real social change.

Real Social Change

It’s not rocket science.

If we make it easier to feel good by doing good, more people feel good and more people do good.


But it is science.

Maac is based on decades of research from multiple disciplines, including psychology, neuroscience, and behavioural economics. We have analyzed hundreds of studies to design the program to make it as effective as possible. 

Read more about the reasoning behind the method here.

Accessible Altruism

✨ This is new.

There are, to be sure, many ways to make a difference - we can volunteer, we can give money, we may be lucky enough to feel like we make a difference through our work.

 ✨ And this is only the beginning.

Maac harnesses the desire we all have to do good, but it only scratches the surface of what can be done. This is bottom-up social change at its best.

Our mission at Maac is to make it easier to make a difference.

Maac Lab is a not-for-profit organisation, based in Lyon, France.